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NCAA, Partners Raising OTT Game for March Madness

Expands support for tournament app to 15 platforms 3/07/2017 2:05 PM Eastern
NCAA March Madness Live on Apple TV

NCAA March Madness Live, a live streaming product set developed by Turner Sports in partnership with CBS and the NCAA, will provide live streaming coverage of this year’s college men’s Division I basketball tournament on 15 platforms.

The app is set to go live on Saturday, March 11.

New to the mix is support for Amazon Alexa devices (via a “skill” that lets users ask questions related to the tournament such as game results and access to play-by-play radio coverage from Westwood one) and Xbox consoles, along with a new interactive bracket for Apple TV devices. Other platforms will be getting redesigned desktop features and real-time notifications about the games.

The app will also be supported on browsers (via www.ncaa.com/marchmadness, www.bleacherreport.com, www.CBSSports.com), via Bleacher Report’s Team Stream App and the CBS Sports App, and other devices that include Amazon Fire tablets, Fire TV devices, Apple TV, iOS and Android mobile devices, Google’s Chromecast adapter, and Windows 10 mobiel and desktops, Roku players and Roku TVs.

They said iStreamPlanet, the company acquired by Turner in 2015, will for the first time provide the live streaming infrastructure for all games made available through NCAA March Madness Live.

The app is authenticated, meaning users will need their pay TV credentials to gain access, though NCAA March Madness Live will again offer a temporary preview period before credentials are required.

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