Content

NCAA Tournament Averaging 9.7M Through Two Weeks, Highest in 19 Years

Sunday's Regional Final Coverage Drew 12.82 million, Up 31% over 2012 4/01/2013 1:59 PM Eastern

Through its first two weeks, the 2013 NCAA Men's Basketball Tournament is averaging 9.07 million viewers, according to Nielsen Fast Nationals, up 11% over the same timeframe as last year and is the highest average in 19 years.

Sunday's regional final coverage on CBS averaged 12.82 million viewers, up 31% from last year.

The first broadcast window (2:19-4:28 p.m. ET), in which Michigan topped Florida, drew a 5.7 household rating, up 14%.  The second broadcast window (4:55-7:34 p.m.) which featured Louisville beating Duke, registered an 8.8, up 24% over last year. Over the whole day, Sunday's coverage rose 25% from last year with a 7.4.

The Final Four tip off Saturday evening with Louisville-Wichita State as the early game and Syracuse-Michigan starting 40 minutes after its conclusion.

September