Content

NCAA's 'First Four' up 14% over 2012

TruTV Draws 4.48 million Gross Audience across Four Games March 19-20 3/21/2013 2:02 PM Eastern
 
TruTV's coverage of the NCAA's "First Four" games of the 2013 Men's Basketball Tournament drew a gross audience of 4.48 million viewers, an increase of 14% over last year.

Tuesday's double-header featuring North Carolina A&T-Liberty followed by Middle Tennessee-St. Mary's grossed 2.23 million viewers, up 6% over last year. Wednesday's back-to-back of LIU/Brooklyn-James Madison and Boise State-La Salle grossed 2.25 million viewers, up 22% over the same day last year. It was the most-watched second day of the "First Four" in the three years since the CBS/Turner partnership was formed.

Second- and third-round coverage got underway Thursday afternoon across CBS, TNT, TBS and truTV.

Want to read more stories like this?
Get our Free Newsletter Here!
August

Cloud Summit

Raleigh Marriott City Center, Raleigh, NC

October