Netflix Secures SVOD Rights To ‘Greenleaf’

By R. Thomas Umstead
published

Netflix has acquired the streaming rights to OWN drama series Greenleaf, the OTT service said Thursday.

Netflix will stream the first season of the series, which featured Oprah Winfrey in a recurring role, beginning March 3 as part of an agreement between Netflix and series producer Lionsgate.

OWN will launch the sophomore season of the series, which follows the exploits of a family-owned megachurch, on March 15.  The show’s June 21 premiere drew a OWN record 3.0 million viewers.Greenleaf also stars Lynn Whitfield, Merle Dandridge and Keith David. 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.