Content

New ‘Flashpoint' Episode Draws 1.3M To Ion

10/20/2011 10:02 AM Eastern

 Ion's first new episode of former CBS drama Flashpoint drew an average 1.3 million total viewers and the network's procedurally focused lineup placed 9th among cable networks Tuesday night.

Ion, which in January picked up the Canadian cop skein and its in-production episodes, said the 10 p.m. premiere drew 949,000 households, and 589,000 viewers among adults ages 18-49 (live plus same day Nielsen figures.

FlashpointTwo off-air episodes of Criminal Minds led into Flashpoint.

Ion also was enthused about the "Flashpoint Alert" online contest that gave fans a chance to win cash prizes by scheduling the premiere episode onto their digital calendars. It received more than 102,000 entries in four weeks, the network's most successful contest ever.

Flashpoint, modeled on a Toronto emergency response squad, is about the members of the Strategic Response Unit, a highly-skilled tactical team trained in negotiating, profiling and getting inside the subject's head to understand the emotional breaking point (the "flashpoint") that triggered the crisis.

 

March