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New Logo for Outdoor Life

6/06/2005 9:57 AM Eastern

Looking to emphasize its acronym, Outdoor Life Network -- which celebrates its 10th anniversary June 30 -- will unveil a new logo as part of a rebranding effort.

A departure from its previous insignia, the OLN call letters will be white, framed against a red background.

Elements from the rebranding initiative -- which drops the old tag line, “Out You Go” -- will drop July 2, the first day of coverage from the network’s signature event, the Tour de France cycling competition.

In addition to integrating the new look via its on-air graphics, OLN -- which announced last week that it has secured syndication rights to Mark Burnett reality show Survivor -- will feature it on advertising materials and its Web site (www.olntv.com).

March