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New Soccer Net BeIN Sport Launches On DirecTV

English- , Spanish-Language Versions Join Sports Pack, 'Más' Tier 8/15/2012 10:45 AM Eastern

Startup soccer network BeIN Sport's first U.S. carriage is on DirecTV, the programmer said today.

The new channel, backed by Al Jazeera Sports and other investors, has obtained rights to several leading European leagues and tournaments, and said its Saturday telecasts will include matches from Spain's La Liga and France's Ligue Un. It said a full schedule will be posted on http://beinsport.tv/. It also said it is searching out rights to other sports events in addition to soccer.

The English-language version will appear in high definition and standard definition in the DirecTV Sports Pack. An "entirely differentiated" Spanish-language version will be part of DirecTV Más in SD. The channels kick off at 7:30 p.m. EST today, it said. The DirecTV channel location is 620, according to the programmer.

Channel officials have previously said two major distribution deals were in place, of which this is presumably the first.

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