NFL, YouTube Renew Deal

By R. Thomas Umstead
published

The National Football League will increase its original content on YouTube as part of an new multi-year renewal deal, the two parties announced Thursday.

Under the new deal the league, which launched its YouTube channel in 2015, will offer classic games from each of the 32 teams prior to the start of the 2016 season, the league said. Additionally, more NFL content, including game highlights uploaded to YouTube while games are in progress, will be available through Google Search.

The games will complement the game previews, in-game highlights, post-game recaps and clips currently on the channel.

“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League in a statement. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.