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Nick Teams Up with Produce for Kids

10/02/2006 7:16 AM Eastern

Nickelodeon and Produce for Kids will team up on a campaign to promote healthier lifestyles.

The two parties said the campaign -- which will begin later this month and run through Nov. 5 -- “will use promotional programs in produce departments around the country featuring Dora the Explorer and messaging surrounding the network's health and wellness campaign, ‘Let's Just Play.’”

Nick and Produce for Kids added that participating retailers include Meijer, Publix Super Markets and Golub.

“The Nickelodeon partnership with Produce for Kids allows us to expand the company's health-and-wellness resources on a local level in stores all over the country," Nickelodeon and MTVN Kids and Family Group senior vice president of public affairs Jean Margaret Smith said in a prepared statement.

"It raises awareness about the health benefits of eating fruits and vegetables when kids and families are actually making food choices in the supermarket,” she added.

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