NickMom To Add Scripted Series To Lineup

By R. Thomas Umstead
published

Nick Jr. will add a scripted series to its NickMom primetime block later this year.

The series, Instant Mom, will star Tia Mowry-Hardrict (The Game) as a young party girl who has to adjust her life after becoming a stepmom to three kids, said the network. The half-hour, multi-camera series, which also stars Sheryl Lee Ralph (Moesha), is set to premiere later this year on NickMom and repeat on Nick at Nite, said network officials.

The NickMom block, which airs weeknights from 10 p.m. to midnight on toddler-targeted Nick Jr., launched last October.

“Instant Mom is the perfect addition to our NickMom nighttime comedy block designed to let moms unwind from the day and laugh at the often hilarious experiences of parenthood,” said Bronwen O’Keefe, Senior Vice President, NickMom in a statement. “This show has a fantastic cast and at the center is Tia bringing all her warmth and talent to this funny and relatable character.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.