Nielsen Adds Info on Connected-TV DevicesViewing Info Added to Total Use of Television Stat 3/23/2016 3:30 PM Eastern
Nielsen will be making the data it has about connected-TV devices available to clients effective April 25.
The information will enable clients to study how much time people spend with these gadgets—including streaming video devices and game consoles—and form Nielsen-measured content and link viewing of programs to these specific devices.
Nielsen is creating a new viewing source bucket called Total Use of Television (TUT) that adds TV-connected device usage to traditional television usage for a complete view of the use of the TV set.
The move is part of Nielsen's attempt to broaden the amount of viewing information it collects on all screens and devices and incorporate it into the reports it gives its media and advertising clients.