Peña Joins Hallmark

8/09/2006 6:56 AM Eastern

Jaime Peña joined Hallmark Channel as director, Western region, network distribution and service.

Peña had been an account manager at The Tennis Channel.

At Hallmark, he will implement sales strategies to increase distribution in the Western region for Hallmark Channel and Hallmark Movie Channel; secure affiliate participation for holiday, co-branded cross-platform campaigns and execute local marketing plans; and participate in regional and state trade shows on behalf of the networks.