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Pease Joins Lifetime

2/06/2006 2:30 AM Eastern

Martha Pease has joined Lifetime Entertainment Services in the newly created position of executive vice president, marketing and enterprise development.

Pease had been executive VP, worldwide account director, managing advertising and communications for the L’Oréal Paris account at McCann Erickson/NY.

At Lifetime, she will oversee all strategic marketing campaigns, from on-air to online, for the programmer’s brands including Lifetime Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online, while also creating new revenue opportunities and growing the brands across multiple platforms.

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