Pew: Cable, Local TV Are Leading Campaign News Sources

Cable Leads in 'Most Helpful' Category; Internet Adds Biggest Percentage Gains Since January 10/25/2012 12:16 PM Eastern

Cable and local TV newscasts are the leading sources of campaign news in the run-up to election day, according to the Pew Research Center's Project for Excellence in Journalism.

According to a just-released study, 41% of U.S. adults surveyed said they regularly get campaign news from cable and 38% said they regularly get campaign news from local TV. That was followed by the Internet (36%), network newscasts (31%), local newspapers 23% and national newspapers 13%.

Internet has made the biggest gains since a January study, up 11 percentage points from 25%. Local TV news was up 6 percentage points, and cable news and network newscasts were both up 5 percentage points.

Cable also led the list when it came to news sources tabbed "most helpful." Just under a quarter of survey respondents (24%) cited cable, compared with 11% each for local and network broadcast news, 2% for cable talk shows and 1% for late night comedy shows--Daily Show, Tonight, SNL.

More than a quarter (28%) said some form of Internet site was most helpful, but some of those named web sites of traditional broadcast and cable outlets, so TV figures in those tallies as well.

Only 8% of the respondents said newspapers were most helpful, with public radio getting the nod from 4%. Twitter and YouTube were tied with comedy shows at 1%.


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