Social Media

Pew: Candidates Take Different Approach to Online News

Trump campaign website relies on external media links while Clinton's favors in-house content 7/18/2016 12:32 PM Eastern

Related: Pew Plots Rise of Trump

 

Donald Trump's campaign website "mostly posts" stories from external news media, in contrast to Hillary Clinton's, which "almost entirely bypass[es] the news media," with campaign news sections that resemble digital news outlets, populated mostly by in-house-produced content, according to a just-released Pew Research study.

 

The same pattern held for social media posts from the candidates. Pew said that 78% of Trump's Facebook posts were links to outside news stories, while 80% of Clinton's posts were links to her campaign pages -- and their mostly self-generated stories and info. Twitter showed a similar pattern.

 

Trump's fondness for tweeting at the drop or a hat or rise of a poll number was borne out in the study. Trump’s tweets were retweeted almost 6,000 times on average, compared with some 1,500-plus for Clinton.

 

Trump has famously slammed the media, both in general and by insulting individual reporters along the campaign trail and following debates.

 

The study was of the campaign websites of presidential candidates -- looking at design features, static content and original news items (news articles, press releases and videos) posted between May 1 and June 15.

 

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