Queer Eye Creator Collins Stars in Amex Campaign2/23/2004 2:32 AM Eastern
David Collins, creator of Bravo’s Queer Eye for the Straight Guy, is starring in a new ad campaign for American Express Co.’s OPEN: The Small Business Network.
The ads are focused on the success of David and Scout Productions, which was founded by Collins, and OPEN Network’s role in that success.
Collins is starring in national print, radio and television advertisements as part of an integrated marketing campaign designed for business owners that centers on Collins' professional success and his experiences as a longtime "American Express Business Cardmember."
The campaign also includes an area on OPEN Network’s Web site (www.open.americanexpress.com) where business owners can learn more about how Collins successfully used OPEN Network to help build his company into a force in the entertainment industry.
The ads made their national cable debut Sunday night and will premiere on primetime broadcast-network television Monday night.