QVCShore Cares About MS4/19/2004 8:35 AM Eastern
QVC will air its seventh annual QVC's Cure by the Shore Saturday, May 22 at 3 p.m. (EST).
The Entertainment Industry Foundation will again team up with QVC on the event, which benefits multiple-sclerosis research and education.
Don Diamont will host the two-hour televised fund-raiser, which will feature a wide array of sunglasses, accessories, jewelry and beauty items from leading international designers, brands and manufacturers at one-half the suggested retail value. All net proceeds from the sale of these items will support the fight against MS.
“Every year, we are given a wonderful opportunity to educate people about multiple sclerosis and to help those inflicted with the disease,” QVC CEO Doug Briggs said in a prepared statement.
“The support from the fashion and beauty industries, celebrities from the entertainment world and our own QVC customers has been a powerful weapon in the fight against MS,” he added.