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Rainbow Media’s Got the ‘Spirit’

1/11/2006 7:08 AM Eastern

Rainbow Media Holdings LLC is putting its muscle behind Film Independent's “2006 Independent Spirit Awards.”

The programmer’s three national networks -- AMC, The Independent Film Channel and WE: Women’s Entertainment -- will embark on a cross-platform programming initiative designed to offer viewers unprecedented pre- and post-ceremony coverage of the event, Rainbow said Wednesday.

The Spirit Awards were described as “a celebration of independent filmmakers who bring a unique vision and a spirit of independence to filmmaking.”

IFC will exclusively air the ceremony live from Santa Monica, Calif., March 4 from 5 p.m.-7 p.m. (EST).

“With this year’s Spirit Awards, we are maximizing the power of all three of Rainbow’s national brands, dramatically expanding the audience for a film event that continues to grow in prominence,” Rainbow Entertainment Services president Ed Carroll said in a prepared statement.

“The live, uncensored broadcast on IFC, the rebroadcast on AMC and the red-carpet arrivals on WE will offer viewers nationwide a multifaceted experience of the awards show,” he added. “We fully support the independent-film community and are excited to celebrate this important and entertaining event.”

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