'Real Housewives Of Atlanta' Season Debut Sets Network Records

By R. Thomas Umstead
published

Sunday’s premiere of Bravo’s The Real Housewives of Atlanta generated the network’s most watched series season debut ever, according to Nielsen.

The fifth season premiere episode of the popular reality series drew 3.2 million viewers, an 11% increase over the season four premiere, according to network officials. The Nov. 4 episode drew 2 million adult 18-49 viewers, also setting a Bravo record in the demo for a series season debut, according to network officials.

The Real Housewives of Atlanta also posted triple digit increases on Bravo Mobile (258% increase in unique visitors) and on the web (a 211% increase in page views) compared to the season four premiere, according to network officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.