Music-themed network Revolt Tv has secured rights to simulcast Clear Channel Media’s nationally syndicated radio show The Breakfast Club, the network announced Thursday.
The Sean “Diddy” Combs-backed network will air three live hours of the award-winning radio show weekday mornings on the network beginning March 3, according to Revolt TV officials.
The Breakfast Club, which originates from New York-based radio station Power 105 and is hosted by radio personalities Charlamagne Tha God, Angela Yee and DJ Envy, features the latest in music and entertainment news, celebrity interviews, and new music mixes. Revolt CEO Keith Clinkscales said the radio show is a major acquisition for the startup cable channel.
“This deal helps us greatly because of the content and the quality of The Breakfast Club,” Clinkscales told Multichannel News. “They talk about what’s going on in music and they’re able the get the big interviews … that’s going to help us reach our fans and viewers and provide them with more insight.”
Clear Channel president of Entertainment Enterprises John Sykes added that The Breakfast Club will benefit from its relationship with the music-themed Revolt channel, which launched this past October.
“We’re excited because we think that they are building the next great music cable brand,” Sykes told Multichannel News. “We had no reservations with partnering with Revolt because of the time and effort and credibility they’re putting into this media company. They’re the perfect partner because they’re going to speak to the same audience that we do everyday with the Breakfast Club and Power 105.”
Sykes added that Clear Channel, which operates 840 radio stations in 150 markets, may look to extend its relationship with Revolt beyond the distribution of The Breakfast Club as it looks to expand its brand into television and cable. Sykes, who helped launch MTV in the 1980s, also said Revolt’s launch comes at a time when music is soaring in popularity across numerous platforms.
“I think this is an incredibly exciting time for the music industry on cable TV because you have a well funded, creative aggressive entertainment company coming into the cable space,” he said. “There’s a conventional wisdom that music doesn’t work on television, but it has worked and will continue to work – it just has to be presented in the right creative format with the right presentation. Music is alive and well and there’s a huge opportunity on cable right now that Revolt has.”