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Roku Debuts OTA/OTT Hybrid 4K Device for Pay TV Partners

Australia’s Telstra is first ‘Roku Powered’ licensee to deploy it 10/26/2017 12:56 PM Eastern

Roku took the wraps off a new over-the-air/over-the-top hybrid device for its pay TV and telco operator partners worldwide, with Australia’s Telstra being the first to sign on for a deployment.

In addition to being equipped with a terrestrial TV tuner, the new box also supports 4K and High Dynamic Range (HDR) video formats.

Roku has added the device to a “Roku Powered” license program for pay TV partners, enabling them to use Roku’s TV-connected hardware with customized interfaces.

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Telstra, which joined Roku’s program in 2015, plans to introduce the new 4K HDR hybrid streaming player for its TV service later this month.

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“Our new 4K HDR hybrid streaming player is ideal for countries where over the air TV is available. It really brings together entertainment sources in a clever way, so consumers can watch live and on demand entertainment with one single remote control,” Andrew Ferrone, vice president pay TV at Roku, said in a statement.

Others on board with Roku Powered include Sky (in the U.K., Republic of Ireland, Germany, Austria, Italy, and Spain), Econet/Kwese TV (South Africa); PLDT and Globe Telecom (Philippines).

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