'Salem' Premiere Doubles Audience in Live+3 Ratings

By R. Thomas Umstead
published

WGN’s horror-themed series Salem doubled its season two premiere audience in Live +3 ratings to more than 1 million viewers, the network said Friday.

The series generated 510,000 viewers for its April 5 season-two premiere, but saw a 99% lift in viewership when three-day on demand and DVR viewership was factored in, bringing the total to more than 1 million viewers, according to Nielsen.

  The show also experienced a 112% lift in adult 18-49 viewers with live+3 numbers compared with live+same day figures.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.