Showtime Pumps OTT Service in First Super Bowl AdAd Focuses on Stand-Alone Offering, Original Series 2/08/2016 10:30 AM Eastern
Showtime used its first-ever Super Bowl ad to promote its standalone, over-the-top service that launched last July.
The ad, featuring “Unstoppable” by Grammy nominee Sia, touted the OTT offering and applied the spotlight on Showtime original series, including House of Lies, Homeland, The Affair, Shameless, Ray Donovan, Dexter, Penny Dreadful, Masters of Sex, and Billions.
The ad also played up that consumers can sign up for a free, 30-day trial of the service, which includes Showtime’s live East and West coast feeds, and is supported on several platforms, including Web browsers, Android TV devices, the Amazon Fire TV, Apple TV, Google Chromecast adapter, iOS and Android mobile devices, Roku players. It’s also available through distribution partners spanning Hulu, Sony PlayStation Vue, and Amazon Prime Video.
Here’s the ad:
Showtime corporate cousin CBS also ran an ad during Super Bowl 50 to promote its OTT subscription service, CBS All Access.
Comcast, meanwhile, ran a new ad showcasing its X1 platform in several local markets during the game.