Showtime Set to Debut '60 Minutes Sports' with Story on Armstrong Doping Investigation, Messi ProfileMoonves Says Program Is Great Brand Extension For CBS Sports, Showtime 1/08/2013 12:01 PM Eastern
New York -- As part of CBS leveraging its various corporate assets against the top day in U.S. television, CBS News will broadcast four news shows from New Orleans, site of Super Bowl XLVII.
CBS This Morning will broadcast from the Crescent City on Jan. 31-through Feb. 2, while CBS Evening News with Scott Pelly and CBS Evening News Saturday will air live on the Friday and Saturday before the NFL championship game on Feb. 3. That morning Face The Nation with Bob Schieffer will also emanate from the Crescent City at 10:30 a.m. (ET), leading into the network’s expansive pre-game coverage.
Speaking at CBS Super Bowl Media Day here on Jan. 8, Pelley, anchor and managing editor of CBS Evening News and 60 Minutes correspondent, talked about how the New Orleans Saints won Super Bowl XLIV, five years after Hurricane Katrina, via a fourth-quarter comeback and how the news division will help put a spotlight on the Big Easy during its time there.
“There is no greater comeback story in America,” he said.
But if there is fourth-quarter comeback in this year’s title game, Pelley won’t get to witness it in the Superdome. He noted that when he got his job, he was told that he would not get to see any of the Super Bowls televised by CBS in person: Although it hasn’t been finalized yet, Pelley anticipates he will be upholding tradition and interviewing President Obama live from the White House during the pregame show.
Pelley also touted the Jan. 9 debut of 60 Minutes Sports on Showtime at 10 p.m., which will feature an interview with Travis Tygart, CEO of the U.S. Anti-Doping Association, which concluded that Lance Armstrong and his team used illegal substances.
“It’s the inside view on how the investigation transpired,” said Pelley of the case that defrocked the seven-time Tour de France champion.
The inaugural show, Pelley said, also features Bob Simon conducting a rare interview with the globe’s top soccer player, Lionel Messi, and a report on the man who scales the world’s tallest cliffs—sans safety equipment.
Leslie Moonves, president and CEO of CBS Corp., was enthusiastic about 60 Minutes Sports, likening it to such premium programming as the Emmy-winning drama Homeland that has helped drive higher subscription rates on Showtime over the past five years.
Moonves also said it has puissant branding value. “Someone suggested that 60 Minutes is the greatest brand in the history of television,” he noted. “To be able to extend that brand to other CBS properties is a great thing for Showtime and CBS Sports.”