Silberwasser to Drive Discovery Hispanic Nets4/04/2005 3:50 AM Eastern
San Francisco -- Luis Silberwasser has been tapped to lead Discovery Networks U.S.' push into the U.S. Latino market.
Silberwasser, a veteran of Discovery Networks International, is now senior VP and general manager of the programmer’s U.S. Hispanic Networks, encompassing Discovery en Espanol (10 million subscribers) and Discovery Kids en Espanol and Discovery Travel & Living. The latter two are slated to launch June 17, the 20th anniversary of Discovery Channel’s debut.
Based in Miami, Fla., Silberwasser will oversee operations, marketing, programming and ad sales.