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Spike Likes Schuurmans

4/01/2004 6:20 AM Eastern

Niels Schuurmans has been named senior vice president and creative director for Spike TV.

Schuurmans had been senior VP, on-air creative at parent MTV Networks.

In his new post, he will oversee Spike TV's creative department, which is responsible for all of the network's on-air and off-air look and sound, as well as its print-media creative.

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