Spike in Sync with Game Gift Special11/30/2004 8:26 AM Eastern
Spike TV is teaming up with Ziff Davis Media Inc.'s Sync magazine on 30-minute special Spike TV and Sync Magazine's Gamer Gadget Guide.
The special -- which the network called the “first-ever television program for video gamers focused on holiday gifts” -- will air Dec. 2 at 11:30 p.m.
Spike TV added that it will likely reair Gamer Gadget Guide in several primetime slots this coming weekend.
“With video gaming being a prime example of the ‘tech-tainment’ platform Sync addresses, it was logical to extend our editorial and advertising reach to this market of 22 million gamers with a unique media partner like Spike TV," Sync publisher Bob Lee said in a prepared statement.