Study: 59% of U.S. Homes Get SVOD

Up from 47% in 2014, according to Leichtman Research Group 7/20/2016 10:41 AM Eastern

About 59% of all U.S. homes now take a subscription VOD service from a source such as Netflix, Amazon or Hulu, up from 47% in 2014, according to a new study – Emerging Video Services X -- from Leichtman Research Group.


LRG found that SVOD has become a core viewing component among non-pay TV homes – about 70% of those non-subs with a TV take an SVOD service, compared to 57% of homes that take a pay TV service.


LRG, which based its findings on a survey of 1,209 U.S. adults 18 years and older, said 47% of SVOD homes subscribe to more than one service.


About 49% of adults stream an SVOD service at least monthly, up from 41% in 2014, while 73% of people 18-35 stream an SVOD service at least once a month. That drops to 53% for the 35-54 age-group, and 24% among people 55 years and older.


Among other tidbits, 19% of respondents who get Netflix agree that their subscription is shared with others outside the home, and 41% of adults watch video on a non-TV device (PC, smartphone, tablet, etc.) daily, and 62% weekly. That’s up from 27% daily and 53% weekly in LRG’s study from three years ago.


““SVOD services are in the majority of US households, and along with video to non-TV devices, have become core components in allowing pay-TV non-subscribers to cobble together a variety of viewing options,” said Bruce Leichtman, president and principal analyst for LRG, in a statement. 

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