Style Net Adds Star Power3/01/2010 12:54 PM Eastern
Comcast-owned Style is adding more TV and entertainment
personalities to its lineup with the development of three celebrity-tinged
Twin sisters Tia and Tamera Mowry, child-star actresses who
now are young adults, will be featured in one, officials said. Actress Soleil
Moon Frye of 1980s sitcom Punky Brewster
will star in another, about her life as a popular online celebrity mom who
champions "green" parenting through an environmentally-conscious children's
boutique she co-owns in Los Angeles.
And Spice Girl and Dancing
With The Stars participant Mel B gets a show about her efforts to balance a
hectic personal life as a wife and mom.
The three series, all yet to be titled, are set to premiere
in December or early 2011.
Style president Salaam Coleman Smith says the three new
reality series, along with the returning Kimora:
Life in the Fab Lane, speak to Style's "Before Meets After" brand, targeted
to an 18-to-49 female audience seeking relatable, inspiring and
transformational lifestyle programming.
"We've had tremendous success with Kimora," Smith said, and
the new shows reinforce Style's docu-series strength, as well as "the overall
network position as a place for transformation programming."
Other new shows on tap include docu-soap Jerseylicious, about six hair stylists,
and home-makeover series Tacky House, an offshoot of Style's long-running Clean