Sundance Taps Michalchyshyn

1/10/2005 4:22 AM Eastern

Laura Michalchyshyn has joined Sundance Channel as executive vice president, programming and marketing.

Michalchyshyn had been senior VP, dramatic programming at Alliance Atlantis Communications.

In her new role, she will be responsible for all creative expressions of the network’s brand including original programming, film acquisition, program planning, on-air promotion and the creative strategy and implementation of all off-channel consumer marketing.

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