Survey: Bloomberg Viewers Have Bucks, Smarts6/03/2004 5:34 AM Eastern
Bloomberg Television viewers have the highest median household incomes and are the most highly educated, according to a new survey of cable networks by Mediamark Research Inc.
MRI also said Bloomberg delivers “the highest concentration of executives making purchasing decisions for their companies.”
The Mendelsohn Affluent Survey, released in October, yielded similar results.
“These results reinforce what our advertisers already know -- that Bloomberg Television is the network of choice for serious investors who make big decisions,” Bloomberg Media head David Wachtel said in a prepared statement.