‘Swamp People' Rise in Ratings4/01/2011 5:02 PM Eastern
History's Swamp People set a network high for a Thursday-night series telecast in key demos, while drawing 3.9 million total viewers.
In New York, the number might have been elevated by a clever outdoor promotion campaign that included simulated alligators crawling out of simulated manholes (pictured).
The total viewer number was 26% above the season 1 average (3.1 million).
History said it was the top show of the night on cable among adults ages 25-54, with 2.0 million, and was tops in the 9-10 p.m. time period on cable among adults 25-54, adults18-49 and total viewers.
The 2.0 million A18-49 and A25-54 impressions were up 25% and 18% from the season 1 average, respectively (1.6 million A18-49 and 1.7 million A25-54).
Set in Southern Louisiana's Atchafalaya Swamp, the show casts a light on men, including descendants of 1700s era Cajuns, who hunt alligators during the 30-day regulated hunting season.