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‘Swamp People' Rise in Ratings

4/01/2011 5:02 PM Eastern

History's Swamp People set a network high for a Thursday-night series telecast in key demos, while drawing 3.9 million total viewers.

In New York, the number might have been elevated by a clever outdoor promotion campaign that included simulated alligators crawling out of simulated manholes (pictured).History's Swamp People promotions included faux gators and faux manholes in Manhattan.

The total viewer number was 26% above the season 1 average (3.1 million).

History said it was the top show of the night on cable among adults ages 25-54, with 2.0 million, and was tops in the 9-10 p.m. time period on cable among adults 25-54, adults18-49 and total viewers.

The 2.0 million A18-49 and A25-54 impressions were up 25% and 18% from the season 1 average, respectively (1.6 million A18-49 and 1.7 million A25-54).

Set in Southern Louisiana's Atchafalaya Swamp, the show casts a light on men, including descendants of 1700s era Cajuns, who hunt alligators during the 30-day regulated hunting season.