TBS Connects with MLB Postseason GainsSunday's NLDS Doublheader Drives Double-Digit Ratings, Audience Advances 10/07/2013 4:07 PM Eastern
Aided by double-digit gains with its Sunday doubleheader, TBS has posted an overall Nielsen gain its MLB postseason coverage.
Over 11 telecasts through Oct. 6, TBS has averaged a 2.3 U.S. household rating and 3.48 million viewers, according to Nielsen Fast Nationals data. Those deliveries mark gains of 5% and 2% from the corresponding period of baseball’s 2012 playoffs.
TBS on Sunday scored a 2.0 household rating and 3.17 million watchers with its coverage of the National Division Series matchups between Pittsburgh-St. Louis -- the first Pirates' playoff contest in the Steel City since 1992 -- and Los Angeles-Atlanta, increases of 19% and 18%, respectively from the 1.7 an 2.66 million averages a year-ago, according to Nielsen.
The network’s Cardinals-Pirates telecast peaked with a 2.4 rating from 7:15-7:30 p.m., with the Braves-Dodgers game reaching a 2.9 rating in the 9:15 p.m. quarter hour. With the telecasts, TBS won the night in primetime across all cable networks.
Locally, the Cards-Bucs contest generated a 28.6 rating in Pittsburgh, the second highest on record for a MLB game in the market (trailing only last week’s Wild Card Game), and a 21.8 rating in St. Louis. The Braves-Dodgers telecast registered a 9.6 rating in Los Angeles, the best mark for a Dodgers game since Game 4 of the 2009 NLCS, and a 7.3 in Atlanta.