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Telemundo Joins Wells Fargo to Launch Financial Campaign

Segments Featured to Help Hispanics Reach Financial Goals 10/13/2014 3:15 PM Eastern

Telemundo's latest campaign, “Conversemos de Tus Finanzas," is meant to empower Hispanics to reach their financial goals and knowledge.

 

The six-week initiative is based on Wells Fargo's “Conversations” platform, featuring money management content, informational segments and more. Segments shown include, Un Nuevo Día, Al Rojo Vivo and Noticiero Telemundo, which will expand on valuable financial information.

 

“At Telemundo, we are dedicated to empowering Hispanics, and our collaboration with Wells Fargo is a unique and innovative way to connect with our audience to encourage them to reach their economic goals," said Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group, Mike Rosen in a release.

 

The campaign will incorporate social media as well as web-spots from Telemundo.com’s finance section. Wells Fargo also provides a plan to budget, manage finances and build credit.

 

The collaboration was made in response to Wells Fargo's commitment, which includes bilingual online tools, Spanish Text Banking, Spanish account statements, Spanish-language call centers, Spanish-speaking bankers in stores across the nation, and more.

 

For more information about the campaign and footage, click here.

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