Audience Measurement

TiVo: Trump Vow to 'Support Her If She Wins' Was Top Debate Moment

Measuring engagement among viewers in TiVo sample 9/27/2016 9:00 AM Eastern
GOP candidate Donald Trump (l.) and Democratic candidate Hillary Clinton during the split-screen Sept. 28 presidential debate moderated by NBC's Lester Holt.

In the massively viewed presidential debate last night between Republican Donald Trump and Democrat Hillary Clinton, TiVo said the following were the top five moments over the 90-minute clash. TiVo measures these by its subscribers' interactions (including fast-forwarding and rewinding the live broadcast): 

 

The Presidential Debate's Top Moments Overall

No. 5, at 9:55 p.m.Trump says: "First of all, I agree, and a lot of people even within my own party want to give certain rights to people on watch lists and no-fly lists. I agree with you. When a person is on a watch list or a no-fly list, and I have the endorsement of the NRA, which I'm very proud of. These are very, very good people, and they're protecting the Second Amendment."

 

No. 4, at 9:50 p.m.Trump says: "You don't have good community relations in Chicago. It's terrible. I have property there. It's terrible what's going on in Chicago."

 

No. 3, at 10:29 p.m.Clinton says: "Words matter when you run for president. And they really matter when you are president. And I want to reassure our allies in Japan and South Korea and elsewhere that we have mutual defense treaties, and we will honor them."

 

No. 2, at 9:06 p.m.Clinton says: "The central question in this election is really what kind of country we want to be and what kind of future we'll build together. Today is my granddaughter's second birthday, so I think about this a lot."

 

No. 1, at 10:38 p.m.Trump says: "If she wins, I will absolutely support her."

 

Related: Presidential Debate Turns Sen. Franken Seriously Funny

 

Top Moment per Network

CBS and Fox: 10:38 p.m.Trump says: "If she wins, I will absolutely support her."

 

NBC: at 10:29 p.m.Clinton says: "Words matter when you run for president. And they really matter when you are president. And I want to reassure our allies in Japan and South Korea and elsewhere that we have mutual defense treaties, and we will honor them."

 

CNN and Fox News: at 9:55 p.m.Trump says: "First of all, I agree, and a lot of people even within my own party want to give certain rights to people on watch lists and no- fly lists. I agree with you. When a person is on a watch list or a no-fly list, and I have the endorsement of the NRA, which I'm very proud of. These are very, very good people, and they're protecting the Second Amendment."

 

ABC and MSNBC: at 10 p.m.Trump says: "When I got involved, I didn't fail. I got him to give the birth certificate. So I'm satisfied with it. And I'll tell you why I'm satisfied with it."

 

PBS: at 9:25 p.m.Trump says: "No wonder you've been fighting -- no wonder you've been fighting ISIS your entire adult life."

 

Related: TiVo's Top Emmys Moments

 

Methodology: TiVo's presidential debate analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from approximately 30,000 anonymous households out of a daily sample of 350,000 subscribers to the TiVo service. TiVo gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed. The most engaging moments are determined by looking for program content with the biggest bump in viewership relative to the surrounding 15 minutes of programming, offering a true reflection of change in viewership.
 

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