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TNT Nets 13% Gain with 2013 NBA All-Star Telecast

Contest Draws 8 Million Viewers; Various Demo Advances 2/18/2013 9:02 AM Eastern

 

With the score mostly tight throughout, TNT’s exclusive coverage of the 2013 NBA All-Star Game scored a 13% rise in viewership from the prior-year’s tilt.

TNT averaged 8.0 million viewers with its presentation of the Western Conference’s 143-138 over the Eastern Conference All-Stars, according to Nielsen Fast Nationals data, compared with 7.1 million for the 2012 contest, which went up against the Academy Awards. The 2011 game garnered 9.1 million viewers, the network's second-best performance since it began televising the event in 2003, when TNT attracted 10.8 million watchers in what was Michael Jordan's final All-Star appearance. His Airness celebrated his 50th birthday on Sunday.

The Feb. 17 game from Houston’s Toyota Center notched a 4.6 U.S. household rating, a 5% uptick from a 4.4 U.S mark for the 2012 contest. Sunday night's telecast peaked with a 5.0 rating from 9:30 p.m.-9:45 p.m. (ET).

The network’s coverage of the 2013 NBA All-Star Game – the Los Angeles Clippers Chris Paul was named most valuable player for his 16-point, 15-assist performance -- registered a 13% increase among adults 25 to 54 (4.07 million versus 3.59 million) and 6% amelioration with persons 18 to 49 (4.49 million versus 4.25 million). The telecast also recorded gains among males: there was 9% improvement to 2.71 million men 25 to 54 from 2.49 million, and a 1% bump to 3.06 million guys 18 to 49 from 3.022 million.

On a local market basis, Miami/Ft. Lauderdale ranked first with a 12.6 rating in the DMA, ahead of San Antonio’s 9.9 rating, a 9.7 in Memphis, a 9.4 in Los Angeles and Oklahoma City’s 8.9 rating. Host city Houston was sixth with an 8.3 local market, up 80% compared with last year’s 4.6.

According to Bluefin, TNT’s coverage of the NBA All-Star Game generated 3.4 million comments across social platforms to become the most-discussed telecast of the week.

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