TNT Secures Sponsors for Black Movie Awards10/03/2006 9:34 AM Eastern
General Motors, Pine-Sol and Allstate will sponsor the2006Black Movie Awards -- A Celebration of Black Cinema: Past, Present & Future, set to air on TNT Wednesday, Oct. 18 at 10 p.m. (EST/PST).
In addition to multiplatform messaging, the three companies will gain on-air brand exposure through customized tune-in support leading up to the event and creative to air the night of the event, TNT said.
Tyler Perry (Diary of a Mad Black Woman, Madea’s Family Reunion) will host the 2006Black Movie Awards.
Top award nominees were Akeelah & the Bee and ATL, which earned four nominations apiece, including Outstanding Motion Picture of the Year; and Inside Man, Madea’s Family Reunion, Something New and Waist Deep, which pulled in three nods each.