Travel to Drive Summer Multiplatform Content Initiative

4/30/2012 12:01 AM Eastern

Chevy Chase, Md. — Travel Channel will launch a multiplatform
programming initiative encompassing much of
what the warm-weather months have to offer.

As part of the push, Travel will roll out seven new original
series, complemented by multiple on- and off -air programming
events. The news comes as Travel executives prepare
for their role in Scripps’s upfront presentations to advertisers
last week in Manhattan.

The network’s “Destination Summer” tips off with “Travel
America,” a week-long programming initiative featuring
original series and specials that spotlight locations throughout
the country.

Beginning May 20 through May 25, viewers can discover
Kansas City BBQ on Anthony Bourdain: No Reservations;
explore exotic Hawaii on Park Secrets; tour over-the-top vehicles
on Extreme RV’s; transform a La Jolla, Calif., hotel-inneed
on Hotel Impossible; and uncover unusual eats in West
Virginia on Bizarre Foods America.

Additional programming events will run throughout the
summer, from Memorial Day through Labor Day, according
to network officials.

The new original series anchoring the stunt are: Mega
, an exclusive look at some of America’s most iconic
mansions open to the public, highlighted by a never-beforeseen
vault inside San Simeon; Xtreme Waterparks, an actionpacked
adventure down some of the country’s most intense
water slides and Insane Coaster Wars, an adrenaline-pumping
ride that allows Travel viewers to go vote for which roller
coaster is the best.

Also in the stunt are; RV Kings, following the Dunkel
family as they transform a myriad of recreational vehicles
into tricked-out wonders; Suite Choice (working
title), in which travelers get to test-drive three dream
vacations in one city based on their budget; American
, trailing host Steve Watson as he tests some
of America’s coolest travel inventions and little-known
destinations; and All You Can Meat, led by Chuey Martinez,
as he searches the nation for the most mouthwatering
cuts of meat.

Throughout the summer, users can visit for such content as vacation and hotel planning tips;
summer festivals and events; insane rollercoaster polls; exclusive
road-trip video; extreme RV photos; a Rate-My-Beach
community; grilling tips and national parks info.

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