Multicultural

Univision, L.A. Rams Strike Preseason Partnership

Network's local O&O gets Spanish-language rights to early games 8/10/2016 12:10 PM Eastern

The NFL’s Rams return to Los Angeles this fall will be a boon to Univision, whose O&O KMEX has scored the exclusive rights to broadcast the team’s preseason games in Spanish, the network announced Wednesday.

 

The deal is the first ever between Univision’s local media division and the NFL.

 

Video: MCN Hot Spot -- HBO's 'Hard Knocks: Los Angeles Rams'

 

“Univision Los Angeles welcomes back football to our great city and we know that this groundbreaking partnership with the L.A. Rams will allow us to bring our fans closer to the action than ever before,” said Luis Patino, Univision Los Angeles's SVP and general manager.

 

Rams COO Kevin Demoff added, “As we return home to Los Angeles, we want to make Rams football accessible to all Angelenos and all fans.”

 

Read more at broadcastingcable.com.

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