Upfronts 2013: Bravo Greenlights 17 New Unscripted SeriesNet Also Renews 18 Shows; Trio of Scripted Projects in Development 4/02/2013 9:08 AM Eastern
New York - Bravo Media has picked up 17 new unscripted series and renewed 18 returning shows, increasing its original programming slate by 15% over last year, the network announced at an upfront press breakfast here at NBCUniversal headquarters at 30 Rockefeller Plaza.
New series premiering this summer include Below Deck, following the young and single crew that works together on a private yacht; Eat, Drink, Love, about single, successful women connected to the restaurant industry in Los Angeles; Property Envy, a panel talk show where experts explore luxury real estate; and Taking Atlanta, following a group of young go-getters working hard and playing hard.
On tap for fall is City Sisters, about a group of single New York ladies in real estate, fashion and media; Extreme Guide to Parenting, where each episode looks at two households with unique styles of raising their children; and Thicker Than Water: The Tankards, a docuseries following a gospel singer/minister and his blended family as they expand their fortune.
Other unscripted series include Courtney Loves Dallas, where the Most Eligible Dallas star navigates the Texas social scene with her friends; Divorce Diva (working title), about a divorce mediator; a topical fashion-based talk show Fashion Queens; Southern Charm, a look at the Southern aristocracy in Charleston, S.C.; Two Fit Girls, about the best friends and business partners behind Toneitup.com; Ladies of London (working title), following a group of British socialites and American expats; and 100 Days of Summer, about a young, successful Chicago "it" crowd.
The network, which will introduce its first scripted series later this year, also announced three new scripted projects in development: Girlfriend's Guide to Divorce, a one-hour dramedy based on the book series by executive producer Vicki Iovine; Heiresses, about wealthy Upper East Side families who built their fortune on diamonds; and High and Low, a 1980s period drama about two rival brothers who open a restaurant together.
The renewed series are Flipping Out, Tabatha Takes Over, Million Dollar Listing Los Angeles, Top Chef Masters, Million Dollar Listing New York, Shahs of Sunset, The Real Housewives of Miami, Chef Roble & Co., Vanderpump Rules, Interior Therapy with Jeff Lewis, Don't Be Tardy..., The Real Housewives of New Jersey, The Real Housewives of Beverly Hills, The Real Housewives of Atlanta, The Real Housewives of New York, Top Chef, Inside the Actors Studio and Watch What Happens Live.
Bravo will also be rolling out new multiscreen initiatives like the live online after-show for Watch What Happens Live that debuted this week where host Andy Cohen and his guests relax after the telecast. The network will also launch a new parallel digital competition for Top Chef Masters, and The Real Housewives Awards, where fans can vote in various categories.
Year-to-date, Bravo is up 5% among viewers 18 to 49, 7% among viewers 25 to 54, and 8% in total viewers, according to Nielsen. The network added 126 new advertisers in 2012 and 34 new online advertisers, which contributed to a double-digit percentage growth in national and digital ad revenue.
Bravo will host an upfront party for advertisers on Wednesday evening at Stage 37 in New York.