Upfronts 2013: Discovery en Espanol Introduces 'Vroom' Programming GenreNetwork Puts Focus on Cars, Soccer to Draw More Male Viewers 5/14/2013 5:06 PM Eastern
New York -- Discovery en Espanol is speeding up this year with the introduction of a new programming genre called “Vroom.”
At its upfront event here Tuesday at Gotham Hall, Ivan Bargueiras, general manager of Discovery U.S. Hispanic, said that the network hopes “vroom”— which refers to cars, a key passion for many men—will draw more male viewers. To that end, the network has slated original productions like El Rey del Low Rider, a docuseries about a family-owned custom car shop in Los Angeles; Texas Chrome, a reality series following a big-rig trucking business; and Aventura 4x4, a challenge show that puts two hosts in the wilderness with only their cars to survive.
Other series on tap in the “Vroom” genre are El duo mecanico (Fast n’ Loud) and Overhaulin’.
To draw even more male viewers, Discovery en Espanol is also ramping up its soccer programming (futbol to Spanish-speaking viewers) in preparation for the FIFA World Cup, which takes place in 2014 in Brazil. Armando del Mundial (Building the World Cup) will showcase the nation's preparation for the massive sporting event.
Original production Soccer Lab is a studio-based series hosted by a journalist and scientist that will answer questions about the mechanics behind the game through experimentation in a lab on set. Its original series Acceso Exclusive: Los Tuzos del Pachuca will return for a second season to explore the Mexican soccer club’s preseason training and tryouts.
Discovery en Espanol’s signature genres, including those of “adrenaline” and “real-life drama,” are not forgotten in the push for male viewers. Desafio x 2: Brasil (Dual Survivor Brazil) is an original series that teams two different survivalists to find civilization. Series dubbed for Spanish-speaking viewers are Bear Grylls: Escape From Hell and Manhunt.
Discovery U.S. Hispanic’s family-oriented network Discovery Familia is putting the focus on health content, with new series Limpieza Obsesiva (Obsessive Compulsive Disorder), Comida Curative (Food Hospital) and Un Minute de Salud con la Dr. Velasco (Health Minute with Dr. Velasco), which will focus on the latest in health news. New parenting series to join Discovery Familia’s slate are Un bebe por minuto (One Born Every Minute) and Jo Frost al Rescate (Family SOS with Jo Frost).
The network’s kids programming block has a new series on tap with Matemonstruos (Monster Math Squad), an animated series that aims to teach children simple math skills.