Upfronts 2013: WE tv Orders Three New SeriesNetwork Is Adding Friday-Night Original 'The Lylas' To Fall Lineup (UPDATED) 4/10/2013 10:40 AM Eastern
WE tv said it ordered three new unscripted original series and is planning a scheduling strategy built around Thursday, Friday and Saturday nights by adding Friday-night originals.
The new shows are: The Lylas, following singer-songwriter Bruno Mars’s sisters – Jaime, Tiara, Tahiti and Presley, pictured above – who make up the burgeoning pop band of the same name; Pregnant & Dating, a series that spotlights five single women who are making the choice to become moms and taking control of their love lives at the same time; and The Ruckers: Southern Royals, a docu-soap showcasing three modern African-American sisters as they carry on their successful old world southern family name.
The Lylas will air on Friday nights starting this fall. Pregnant & Dating will air Saturday nights starting this summer. The Ruckers: Southern Royals joins the network’s Thursday-night schedule in the fall.
The AMC Networks outlet already has original series running on Thursday and Saturday nights. Thursday night the network airs a block targeted to African-American women 25-54 and 18-49, with Braxton Family Values, L.A. Hair, Tamar & Vince and Mary Mary. The network moved My Fair Wedding: Unveiled from Sunday to Saturday night Joan & Melissa: Joan Knows Best to Saturday from Tuesday and saw ratings gains, it said. It runs movies on Friday nights currently.
The Lylas -- Lylas is an acronym for "love you like a sister" -- starts with sisters Tiara, Tahiti and Presley preparing to move from their home in Hawaii to join big sister Jaime in Los Angeles as they work to record their first album together. Eight hourlong episodes are planned from Asylum Entertainment (The Kennedys), Steve Michaels, Jonathan Koch, David Garner, Ben Ricciardi,Glenn Carrano, Lauren Gellert and Suzanne Murch.
In a phone interview on Thursday that bridged Hawaii, Los Angeles and New York, sisters Tiara and Jaime told Multichannel News said they were a bit intimidated by the mechanics of being in a reality show, but that they intend for it to be as real to their lives as possible. They also said their priorities are definitely musical careers ahead of possible TV stardom. “I think what's most important to us is the music," Tiara said. "The reality show kind of came to us, and we were happy that we get to document this whole thing.”
"That’s why we chose to go with WE, because I feel that WE really had the same vision that we had with our show," Jaime said. "We’re four different women going through a lot of different things in our life. We’re in different places in our life. But we are becoming business partners, we’re sisters and we have the same goal.
"Like for me, I’m a mom, I’m a soccer mom – I’m a full on mom," she said. "But I’m still going for my dream.”
Getting off to a good start, the group's single Come Back has had more than 277,000 views on YouTube.