USA’s Monk to Drive Buick7/27/2006 9:13 AM Eastern
General Motors’ Buick’s 2006 Lucerne will appear in select episodes of USA Network’s Monk under terms of a sponsorship agreement announced Wednesday.
Season five of Monk debuted on USA Friday, July 7, in its new time slot at 9 p.m. (EST/PST).
In the first episode to feature the vehicle, a real estate agent played by Emmy Award-nominated Sharon Lawrence (Desperate Housewives, NYPD Blue) who is fanatical about her car will hire Adrian Monk (Tony Shalhoub) to investigate a slight scratch on it.
Natalie (Traylor Howard) will begin driving a Lucerne in a midseason episode set to air in January.
“Buick's innovative campaign of ‘Beyond Precision’ and the attention to detail in the all-new Lucerne perfectly align with the discerning and precise skills of Adrian Monk,” USA senior vice president of marketing and brand strategy Chris McCumber said in a prepared statement.