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Vimeo Nets FitFusion Deal

SVOD from Jillian Michaels rides Vimeo’s VHX platform 5/01/2017 10:00 AM Eastern

Online video specialist Vimeo said it has been tapped to power the relaunch of FitFusion, a subscription VOD service from health and wellness expert Jillian Michaels.

Vimeo said the service runs on its VHX system and supports iOS and Android mobile devices and TV-connected platforms that include Apple TV, Android TV, Roku, Amazon Fire TV and Google’s Chromecast streaming adapter.

Vimeo acquired VHX, a company that makes a white-label over-the-top video platform, in 2015, and marked a deal that pushed Vimeo more deeply into the SVOD arena

RELATED: Vimeo Buys OTT Video Platform

Under the relaunch, FitFusion is migrating more than 350 titles (and abuot 300 hours of content) via Vimeo’s OTT platform. The service sells for $9.99 per month.

According to the FitFusion site, additions/enhancements include a new look, playlist feature, a way to download titles and watch them offline, a single-sign on across the FitFusion Web site and individual pps.

“We are constantly working to refine our consumer experience,” Giancarlo Chersich, CEO and co-founder of FitFusion, said in a statement. “Partnering with Vimeo's platform will allow FitFusion to continue focusing on expanding the content offering while ensuring a stable multi-platform experience for our consumers.”

“We are excited to bring the all-new FitFusion experience to audiences and fitness lovers around the world,” added Jamie Wilkinson, GM of Vimeo’s OTT services group. “FitFusion offers its subscribers unlimited access to award-winning workouts, and wellness videos, now through our full-suite of web, TV and mobile apps.”

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