Marketing

Virtual MVPDs Crank Up the Marketing Heat

fuboTV, Hulu launch national ad campaigns 9/12/2017 5:12 PM Eastern
Hulu's 'For the Audience' ad campaign stars Anna Kendrick

Following somewhat recent marketing campaigns from DirecTV Now and Sling TV, two other virtual MVPD rivals – fuboTV and Hulu – have kicked off ad blitzes of their own.

RELATED: AT&T Kicks Off DirecTV Now Ad Campaign

fuboTV, a sports-focused OTT TV service, lit up its first national ad campaign, which centers on a character named Fubo Chávez (actor Michael Varamogiannis), billed as the “World’s Greatest Fan.”

fuboTV said the multi-platform campaign includes three 15-seconds spots to air during the NFL season on CBS, Fox, NBC and a mix of top cable networks, including national and regional sports nets. It’s also developed spots tailored for social media channels.

Watch the fuboTV’s debut spot, Locker Room (co-created by BigEyedWish and Duckworth Entertainment, and directed by Bryan Buckley), below:

fuboTV is also using the campaign to tout a new promotional price ($19.99 per month) for Fubo Premier, its baseline package with 65-plus channels, for the first two months, down from the regular promo price of $34.99.

Hulu, which launched its live TV beta in May, launched its “For the Audience” campaign starting Anna Kendrick (“Pitch Perfect,” “Up in the Air”), adding that it’s Hulu’s first national advertising campaign featuring a celebrity spokesperson in more than five years.

Hulu said the campaign, comprised of four national TV spots that will roll out through the end of the year and use the “TV Come True” tagline, supports its full suite of streaming TV plans and stitches in elements of the platform’s new look and feel. Filmmaker Robert Stromberg (Maleficent) directed each of the spots.

Hulu’s 30-second “Launch” spot debuted today during The Today Show:

  

Also check out Hulu’s Content Spot (launching Oct. 1); Sports Spot (Oct. 1); and Personalization Spot.

  

 

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