Wine Net's Vintage: Fall 20044/08/2004 4:44 PM Eastern
New York — A basic network devoted to wine connoisseurs is planning a fall launch.
Targeted to a young, upscale audience, the privately-owned network will offer specials and series focusing on all aspects of wine, including wine selection and collection, wine etiquette and tips on entertaining with wine, said Wine Network president and co-founder Patrick Brunet.
“People love wine and are fascinated with wine and there’s no channel targeting the wine connoisseurs on a 24-hour basis,” Brunet said.
The network, which is expected to launch internationally in late summer and early fall, will target basic carriage with systems serving the major urban cities, said Cathy Rasenberger, president of Rasenberger Media, which is consulting for the network.
She added that the network is in discussions with MSOs for carriage deals, although no deals have been reached.