WinView Plays Ball

WinView, a startup behind a free mobile app that lets users win cash prizes by making situational predictions during live TV sporting events, has expanded into Major League Baseball.

WinView’s new baseball game, offered on its app for iOS and Android mobile devices, now synchs up with each at-bat from live, regular season  national and regional televised games.

WinView noted that its ad-supported platform lets users enter 20-person, one-inning competitions for free, which pays out cash prizes to the top scorers each inning, and supports two types of live  -- stat-driven Safe or Out predictions for the outcome of an at-bat, and situational Yes or No predictions created and delivered in real time by WinView producers. Users can also make a “Clutch Pick” for a chance to double their points with a correct prediction.

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At the end of each one-inning contest, winners are rewarded with WinCoins that can be accumulated and redeemed for cash prizes.

WinView recently landed a $12 million “B” round from a group that includes Graham Holdings, Discovery Communications, LionTree Partners, and Ted Leonsis’ Monumental Sports & Entertainment.

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Tom Rogers, the former chairman and CEO of TiVo, is executive chairman of WinView. He’s on tap to keynote the Next TV Summit on June 15 in New York City in a session moderated by Broadcasting & Cable, Multichannel News and Next TV editorial director Mark Robichaux.

“The changing face of television consumption in the U.S. has made both televised sports and sports leagues realize they need to find new ways to engage the viewer with a deeper, more fun experience,” Rogers said in a statement. “Our immersive live sports prediction platform provides the ideal vehicle, especially when considering the enormous success of two-screen sports in Europe.”