Ratings

World Cup: Univision Draws Record with Mexico-Brazil

Simulcast Nets 6.8M Viewers; 62% More Than ESPN's 4.2M 6/18/2014 6:45 PM Eastern
TakeAway

Given the strong Mexican-American composition of its audience -- and that they were playing the host nation -- it's not surprising that Univision/UDN simulcast of Mexico-Brazil put a record number of group stage viewers in the Nielsen net.

The scoreline was knotted at nil, but Univision Deportes’ presentation of Mexico-Brazil match Tuesday afternoon scored as its most-viewed ever in the group stage.

 

The exciting 2014 World Cup Group A match in which Mexico’s goalkeeper Guillermo Ochoa made six, often dramatic, saves to keep the hosts off the scoreboard averaged 6.8 million viewers, according to Nielsen data. The game, which was simulcast on Univision Deportes Network, drew 3.5 million persons 18 to 49.

 

Mexico-Brazil surpassed El Tri’s confrontation with France on June 17, 2010 during the FIFA South Africa tournament and the opening game versus that competition's host that June 11, as those matches averaged 6.0 million and 5.9 million watchers, respectively.

 

Univision Deportes’ 6.8 million watchers for Mexico-Brazil topped ESPN’s 4.2 million total viewer average for the match by 62% and its demo delivery was 64% higher than the worldwide leader’s 2.1 million.  

 

Together, Univision/UDN and ESPN averaged 11 million watchers for Mexico-Univision -- most impressive for a Tuesday mid-afternoon match.

 

Through the first 17 matches of the competition, Univision Deportes’ World Cup match coverage was up 54% among viewers and 41% in the demo Madison Avenue favors most.

 

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