Content

YES, Cingular Are Texting Baseball

6/28/2004 9:11 AM Eastern

Yankees Entertainment & Sports Network and Cingular Wireless have launched a text-messaging contest, the two parties announced Monday.

During YES’ New York Yankees Major League Baseball pregame shows, announcers will present a New York baseball-related question for Cingular customers to vote on from their phones.

The votes will be tallied in real-time, and results will be sent to each participant's phone, as well as displayed at the end of the pregame show and on the network’s Web site (www.yesnetwork.com).

"Baseball fans -- especially New York baseball die-hards -- make up a very passionate group of sports fans," Glen Moyes, director of marketing for Cingular's New York City region, said in a prepared statement.

"We're excited to expand our three-year relationship with the Yankees Entertainment & Sports Network to now allow these fans to be a part of the pregame show," he added.

March