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YouTube to Blitz Super Bowl Spots

Will Offer One Spot to View All Spots From the Game 1/20/2016 1:00 PM Eastern

Some advertisers are paying CBS more than $5 million to air their 30-second spots this year during the Super Bowl.

 

YouTube on Wednesday said it will launch an AdBlitz channel and microsite that will host all of the high-profile commercials that will air in the Super Bowl.

 

This is the 8th year YouTube has created an online home for Super Bowl TV commercials. Viewers will have a chance to watch, share and vote on their favorites.

 

YouTube said last year, people watched more than 840 million minutes of Super Bowl ads on YouTube, up 127% from the year before.

 

On average, AdBlitz participants generated four times as many views of their spots as advertisers who didn’t participate.

 

Read more at B&C

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